Vector vs Raster Artwork
Whenever we are starting a new art project we often ask you to provide us with any logo or imagery that you would like added to your award to be in vector format. Many are not familiar with that term. In this post we will tell you exactly what a vector file is, how is it different from other formats and why we require this type of file.
There are two basic types of image styles: Vector and Raster.
Vector files are line based images or shapes that can be scaled and modified as big or as small as desired without losing its quality. Usually this type of illustration would have an extension of .eps or .ai. On the other hand, raster files are images that are made out of pixels or tiny colored squares that form an overall picture. This type of file can also be referred to as a bitmap image and often has an extension .jpg or .bmp.
Now why is it so important that we use vector files in all of our award etchings rather than raster files? Well the answer is pretty simple; every time a bitmap image is manipulated some information gets lost causing the image to break down, get blurry and lose detail. Therefore in order for us to provide you with a professional etch on your awards we need an illustration that can be manipulated to better fit your design needs without sacrificing quality.