By: Abigail Richards
Israeli fashion designer Mark Goldenberg was recently announced as the first recipient of the Avery Dennison Brand Innovation Award. Goldenberg was recognized for his innovative apparel branding collection during the International Talent Support event in Italy.
Goldenberg was up against 11 other finalists for one of these awards, all were asked to create an inspiring branding solution for their clothing lines. He stood above the rest due to his “strong, consistent branding connection with his fashion collection.”
“Branding is essential for young fashion designers in establishing how consumers will interact and perceive their new creative collections,” said Tim Voegele-Downing, global creative director at Avery Dennison RBIS. “It is important that they infuse their brands with the same kind of style and creative flair as their collections. Watching these talented young designers, like Mark, use our apparel branding solutions to represent their personal brands and elevate their ITS collection was truly inspiring and we’re excited to be able to work with them to make their designs a reality.”
Avery Dennison’s official website states it is recognized as an industry leader that “develops innovative identification and decorative solutions for businesses and consumers worldwide.”