By: Tucker Harrington
Electronic dance music (EDM) has grown in popularity in recent years thanks to DJs like Calvin Harris and Deadmau5, as well as bands such as MGMT and Daft Punk. Though new categories at events like the Grammys and the American Music Awards have been added to honor this genre, electronic music may soon be getting an awards show all its own.
USA Today reports a new partnership between Dick Clark Productions and Insomniac, a festival producing company, seems to be paving the way for such an event. In fact, the two companies have decided to host the inaugural event next year during the popular Electric Daisy Carnival in Las Vegas.
Allen Shapiro, CEO of Dick Clark Productions, discussed the importance of appreciating this genre and how great of a fit the new partnership is.
“EDM is the fastest growing segment of the music industry, encompassing recorded music, live events and lifestyle. It’s truly international,” Shapiro said in a statement. “DCP is the largest producer of music awards shows in the industry, and Insomniac has been at the forefront of the EDM movement since they started in 1993. Creating an EDM awards show with Insomniac is the perfect collaboration.”