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Strengthen Your "Internal Brand” with | Crystal Awards, Recognition Awards

Crystal awards and recognition awards help develop and maintain a company’s “internal brand”-the expectations and goals that employees are encouraged to focus on, and build on all the time. Crystal awards can be given out at special ceremonies and banquets, while recognition awards can be used more often.

For example, employees might receive recognition awards as a token of their years of service or in recognition of a promotion. These types of recognition awards can include such things as personalized name plates made from etched glass or crystal, a paperweight with 3D laser designs or a pen and pencil set with a personalized image on it. By showing that milestones are important to management, you are conveying that the “internal brand” of dedication, hard work and loyalty are also important.

Some companies may even choose to give out small recognition awards upon the hire of a new employee. While it may seem unusual to give out recognition awards even before an employee has had time to prove himself, the focus here is on making the employee feel welcome as well as providing him with visual clues about the “internal brand”of teamwork, appreciation and respect. Mission statements can be put on a coffee mug while expectations, goals, and business practice guidelines can be condensed into catchy slogans or phrases and printed on small accessories.

Larger crystal awards are more often given out at special ceremonies or in honor of events like the end of the quarter or after a sales or membership drive has ended. However, smaller crystal awards, such as engraved paperweights or office accessory holders can actually be used as more frequently given recognition awards also. When used as recognition awards, the award can be engraved with the employee’s name, the special accomplishment, and the date it occurred. Crystal awards being given to denote special recognition can be given in varying sizes, with small awards can be given at quarterly functions and larger ones being presented at year-end banquets or other special occasions.

Crystal awards and recognition awards indicate that a company’s “internal brand” is as important, if not more important, that the “external brand” - the brand that demonstrates your company's commitment to its customers and clients. The judicious use of crystal awards and recognition awards for this purpose can help you build and maintain your internal brand, which will help keep your company successful.